PART 1: What Works?
Learn how nonprofits are diving deeper into social media with specific examples of successful uses of social media tools. What combinations of strategy and tools produce results? Includes a review of several successful social media/person-to-person fundraising campaigns, including their results and lessons learned.

Takeaways include:
•Six Strategic Goals for Implementing Social Media
•Real World Approaches and their Results
•Specific Examples from Nonprofits

PART 2: Creating and Implementing A Social Media Plan
Building on the examples from morning we will look into what is required to make these campaigns and strategies work. We will explore an example of an organizations social media plan that includes priorities, schedules and staffing. How do you decide what your priorities should be and where to spend your time effectively? Participants will be encouraged to discuss their ideas so they can benefit from feedback and suggestions. The last third of the session will be set aside for starting work on your own plan, so bring your questions and ideas.

Takeaways include:
•Six Strategic Goals to Implement
•Social Media plan example
•Suggestions on your ideas/plans

This workshop is most appropriate for those with a basic understanding of social media who are ready to take those activities to the next level.

Presenter John Kenyon has been helping nonprofits for over 15 years by providing advice, teaching seminars and writing articles about technology. He earned his B.S. at Emerson College in Boston and went on to become Information Technology Director at San Francisco’s Management Center. While there John created and managed the I.T. consulting practice that grew into techunderground.org. Along with Michael Stein he wrote both The eNonprofit: a guide to ASPs, internet services and online software and the Nonprofit Quarterly article A Decade of Online Fundraising. John recently served as Training and Consulting Manager at Groundspring.org/Network for Good, helping organizations effectively leverage the Internet, before returning to private practice in 2006. He is an adjunct professor for the University of San Francisco’s Masters of Nonprofit Administration degree program and has been a featured speaker at conferences across the US, in England and online. His clients have included Bioneers, CompuMentor, Meal s on Wheels, Point Reyes National Seashore, River Network, Theater Bay Area, Women’s Funding Network, AFP Chapters and Community Foundations.